After months of speculation the iPhone has arrived. Steve Jobs announced what will be The Product of 2007 – within the first 9 days of the year.
True to Apple form – its spectacular. The key points:
- It has no buttons
- It is one big screen that is smart to the touch
- Has a 2 megapixel camera
- It really is a multi-media device that brings talking, browsing, listening to music and watching videos/movies together in a form factor that looks sensational
- Its slim – 11.6mm slim
- The UI looks amazingly smart and intuitive
- It integrates with iTunes – NOTE to SA Music Industry: Stop stuffing around and get iTunes into South Africa. Enough is enough. Alternatively – stop bitching about people using AllofMP3.com where they WANT to pay!
- Runs OS X
- Has widgets – like Google Maps and Yahoo Mail (Blackberry-like push) embedded.
- This is going to be fun for developers that want to create useful, visually rich apps
- A full browser!
- A screen large enough to enjoy video on
Now – a few things need to happen.
- MTN or Vodacom need to get moving – sign up Apple now as the exclusive network provider
- The phone will be released in Europe in Q4 of 2007 – so we should see it in SA for Christmas
- This should give Apple and the Music Industry enough time to get their act together
- By the time the first ones get to Europe – the bugs and teething problems should have been resolved
- Version 2 should include 3G or HSDPA to make it an absolute killer device
- My big question comes to battery life. Steve says:
- “We’ve managed to get 5 hours of battery of talk time, video, and browsing. 16 hours of audio playback.” I hope so.
- 2 hot swappable batteries would be cool. I suspect it is a sealed unit though.
- Sony Ericsson, Samsung and Nokia – this is your wake-up call. Windows Mobile – yours too.
- Just as Apple revolutionised the MP3 and online music industries – this could do the same for the top-end mobile phone market.
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