I was watching TV tonight and saw an ad for Bio-Strath.
From the voice-over and the little information that is shown on-screen it seems that it helps children with concentration and learning/studying – with stats like 80% children tested showed improvement etc…
In the final shot – the masthead copy has the following words in bold, large text:
For a company selling a product that helps concentration and learning – pity they got the copy, review and approval process for this ad so wrong. Disabilities has only 1 ‘l’. Although this could be perceived as petty (as I have probably made spelling and grammar errors in my blog posts), when you are on national television selling a product like this – then disabilities is the wrong word to spell incorrectly.
I wonder if a course of BioStrath would help…
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